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How to communicate in a crowded world

Test your knowledge

Test your knowledge

Let’s take a moment to review the different communication channels and when to use each.

1. Which of the following is an example of an owned digital channel?

Instagram ad

Radio ad

Mailed letter

Facebook post

2. Which of the following is an example of a paid digital channel?

Flyer

Instagram ad

News mention

Mailed letter

3. Which of the following is a non-digital owned channel?

Instagram ad

News mention

Mailed letter

Facebook post

4. Which of the following is an example of an earned channel?

Flyer

Instagram ad

News mention

Mailed letter

5. Which social media channel would be best for my organisation to use if I was trying to reach a 30 year old female with a video?

Youtube

TikTok

Snapchat

X (previously known as Twitter)

Course units

Unit 1: Overview of communication channels

Aligning on the process

Key terms and definitions

Choosing your channels

Test your knowledge

Integrating your channels

Let’s reflect: which channels should your organisation use?

Unit 2: Navigating digital channels

A Biblical approach to digital communication sub text

Tips for using social media well

An introduction to SEO

Can you find your organisation?

Unit 3: Creating a communications calendar

How a calendar keeps communications manageable

Case Study: Communications & Editorial Calendar

Downloadable template and list of helpful tools

Unit 4: Course Conclusion

Course evaluation

Offering

Browse learning

The 9D Assessment

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