Can you find your organisation?

Let’s see how easy or difficult it is to find your organisation in a Google search!

Pretend you are a member of your organisation’s target audience. You are not familiar with your organisation yet but are looking for the opportunity or services that your organisation provides. Follow the steps below to see how well your organisation shows up in search results.

• Go to www.google.com.
• Search for a service or opportunity that your organisation provides.
• Look for your organisation in the first 2 pages of results.
• If you do see your website, how many results were listed before it? Which page of your website comes up in the results?
• Now repeat steps 2-4 by searching for all the phrases you can think of that your audience might use.
• Now search for the name of your organisation.
• Where does it appear in the search results? Which page of your website comes up in the results?
• Notice the meta description under your website listing. Does it accurately describe the information you will get if you click on the link?

Use these findings to help you improve your organisation’s SEO