Course summary

Well done on completing this course. Here is a summary of the key ideas from the course. We encourage you to discuss what you have learnt with your team.

“The key is to communicate about our organisation in a way that is clear and accurate so that our audience will have the opportunity to decide if what we are offering them will serve them well.”

Choosing your channels:
It’s important the channels you use match these criteria:

Your target audience engages with communication for this channels
This channel supports the communication goals of your organisation
Your organisation is getting a positive return on investment from this channel

Types of channels

Digital	Non-Digital
All organisations should have a website, be easily found through a Google search and send emails. Use of other digital channels is audience and organisation specific	All organisations should mail printed letters in some capacity, Other non-digital channels are audience and organisation specific.
Television commercials Website Email Google searches Facebook; TikTok; Instagram Spotify Radio	Newspapers Business cards Flyers Billboards Mailed letters Word of mouth

Tips for effective communication:

Use social media well
Improve your website’s Search Engine Optimisation (SEO)
Create a communication calendar

Leaders guide questions:

Where does my target audience go to find information or news?
Where does my target audience spend their time?
How can I optimise digital and non-digital communication?
What small things can I change to better reach my current target audience and to be accessible to new people?

Download Course Summary

How to comnumicate in a crowded world_course-summary.pdf