Your Turn!

It’s your turn to create an audience persona. Starting with what you’ve identified about your target audience, then using the template provided (Your Turn), fill in as much information as you can about who your organisation desires to serve.

Fill in as much information as you think is relevant to helping you better understand your target audience, and thus better equipping you to further your mission. If there is information you think would be helpful to know about your audience that you don’t currently have, the next activity provides questions you might consider asking a few people you serve so you can better understand them.