Components of identity
A course by Korey Rich
The aim of this course is to help you understand how to create an identity for your organisation that best serves your audience and your mission as well as how to think about the journey your audience and various stakeholders will take with your organisation.
60 min
What you'll learn
By the end of this course you will be able to:
Follow the steps to better understand your target audience.
Use the tools/templates necessary to build your organisation’s strategic identity.
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Course units
Unit 1: Identifying who we serve
Unit 2: Components of identity
Unit 3: Completing the strategy
Unit 4: Course Conclusion
Korey Rich specialises in clear communication and practical brand strategy, helping organisations articulate their identity with confidence.
She values good data, thoughtful process and creative partnership, bringing strategy and design together to create meaningful, effective brands. Korey’s work helps teams see themselves more clearly so that others can, too.