Questions to Ask Your Audience

Here are some questions to ask your target audience to better understand them and build your persona.

A best practice to understand your audience at a deeper level is to gather data to better inform your assumptions by interviewing members of your target audience. Listening to the perspectives of even 10 people within your target audience will allow you to recognize themes about their values, fears, goals, and motivations.

The best way to interview them is through a one-on-one conversation that takes place in-person, via video conferencing, or on the phone. If that’s not possible, the second best method is to send them a survey and ask for their response.

Here is a list of questions you might consider asking. You’ll want to make sure you ask questions specific to how the individual interacts with your particular organisation as well.