Identify your organisation’s personality

Use the prompts in the activity to identify the personality of your organisation.

What adjectives would you use to describe your organisation? List as many as you can *

Examples: Creative, bright, calm, energetic, smart, kind, sensitive, bold, direct, fun, passionate, trustworthy

Does your organisation resemble a certain role in your audience’s life? If not, skip this question!

Examples: Sister/brother, friend, mother/father, grandparent, neighbour, counsellor, advisor, teacher

Is there Scripture that describes or guides the way you interact with those your organisation serves? If not, skip this question!

Examples: Let your speech always be gracious, seasoned with salt, so that you may know how you ought to answer each person. -Colossians 4:6 (ESV) For God gave us a spirit not of fear but of power and love and self-control. -2 Timothy 1:7 (ESV) “Therefore encourage one another and build one another up, just as you are doing.” -1 Thessalonians 5:11 (ESV)

How do those you serve feel after interacting with your organisation?

Examples: refreshed, empowered, renewed, understood, cared for, peaceful, knowledgable, joyful, reflective, energized

Using the descriptions you’ve identified in questions 1-4, write a one-sentence statement about how your target audience experiences your organisation’s personality. Start with sentence with, “[Persona Name OR Target Audience] says [Organisation] is…” *

Examples: Mr. & Mrs. Jones say Thrive is gracious with a side of salt (wit). Moriah says Act Now is like a physical trainor – empowering and inspiring. Chantrea says Renew Maternal Care is like a sage grandmother – respected and kind. Kevin says Life Ministries is persevering and careful, like a carpenter that gives time and detail to his craft.

Your answers are only visible to you.

In each of the examples from above, I’ve put the personality in bold. Highlight the personality in your own statement.

Mr. & Mrs. Jones say Thrive is gracious with a side of salt (wit).

Moriah says Act Now is like a physical trainor – empowering and inspiring.

Chantrea says Renew Maternal Care is like a sage grandmother – respected and kind.

Kevin says Life Ministries is persevering and careful, like a carpenter that gives time and detail to his craft.

Does the personality you’ve highlighted feel like it captures the uniqueness of your organisation? Does it match the experience you desire your those you serve to have when they interact with your organisation?

Once you can answer, “Yes!” to those questions, you have identified your organisation’s personality!