Identifying your organisation’s communication goals

Take a moment to identify how you can use communications to support your organisation’s goals.

What are your organisation’s overall goals that will help it reach its mission and grow its impact? *

Identify the KPIs that will be used to measure success against each goal. *

Identify 1-3 strategies that will be used to reach each goal. *

Based on these strategies, write down how your communications can help support them. *

Is your audience on social media? If so, which channels do you think they are most active on? *

What KPIs can you use to measure the success of your communications goals and tactics identified in question 4? *

Your answers are only visible to you.