How we will create a clear identity and communication

Let’s align on the steps we’ll take to create a clear identity & effective communication.

Throughout each course in this dimension, you will take steps toward developing a strategic identity for your organisation, supported by effective communication tools and principles. It’s important to have confidence in your organisation’s identity prior to developing creative ways to tell people about it.

Below is the process we will follow. My goal is that by completing the courses in this dimension, you will gain a clearly defined identity that guides all your communication, as well as tools and insights for communicating well and assessing your communication.

Now that we’ve aligned on the process we’ll follow, let’s dive into working on Step 1: Brand Architecture! The key components of brand architecture that we’ll unpack are mapping out your brand and deciding on the style of architecture that best fits your organisation.