Communicating in a compelling way

Key Points

• 00:00: Introduction
• 00:21: Importance of communication for organisations
• 03:59: Jesus is an extraordinary communicator
• 07:00: Iterating your message as you learn and grow
• 09:30: How do we get to know our audience?
• 11:31: Who is our audience as a non-profit organisation
• 14:44: Clarifying your message takes time
• 15:35: The 5Ws Framework
• 22:55: Where most leaders get stuck in clarifying their message
• 25:22: Asking for feedback on how your message lands
• 27:00: How the Holy Spirit guides our conversation
• 28:08: The balance of crafting your message and being guided by the Holy Spirit
• 30:30: How does neglecting communication impact the rest of the organisation?
• 33:26: How central should praise and worship be to our communication?
• 38:44: What should we keep in mind when inviting young people to join our mission?
• 42:09: When we promote who we are and what we do on social media, are we bragging?
• 44:54: One practical thing every leader can start with