Watch a Live Conversation with Daniela

Communication is about building relationships and inviting people to join the ministry’s mission. Clarify your message before choosing platforms such as email, websites or social media. Use the five questions—why, who, what, where and when—to guide your communication. Understand your audience, listen to them and adapt the invitation without changing the core message. Clear communication is an act of service that requires prayer, preparation, testing and ongoing improvement.

00:00 Introduction
00:21 Importance of communication for organisations
03:59 Jesus is an extraordinary communicator
07:00 Iterating your message as you learn and grow
09:30 How do we get to know our audience?
11:31 Who is our audience as a non-profit organisation
14:44 Clarifying your message takes time
15:35 The 5Ws Framework
22:55 Where most leaders get stuck in clarifying their message
25:22 Asking for feedback on how your message lands
27:00 How the Holy Spirit guides our conversation
28:08 The balance of crafting your message and being guided by the Holy Spirit
30:30 How does neglecting communication impact the rest of the organisation?
33:26 How central should praise and worship be to our communication?
38:44 What should we keep in mind when inviting young people to join our mission?
42:09 When we promote who we are and what we do on social media, are we bragging?
44:54 One practical thing every leader can start with